Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

Tim Smith

Informasi Umum

Kode

19.21.155

Klasifikasi

658.816 - Pricing

Jenis

Buku - Elektronik (E-Book)

Subjek

Pricing, Strategy

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Dilihat

1022 kali

Informasi Lainnya

Abstraksi

Show students how to use pricing decisions to maximize a firm's profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES is written by Tim J. Smith, recognized pricing thought leader and successful principal of a respected pricing firm. The most comprehensive pricing text on the market, PRICING STRATEGY highlights the stakeholder's importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Students will gain a better understanding of the most important influences to consider when making pricing decisions.

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