Informasi Umum

Kode

19.21.092

Klasifikasi

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing

Jenis

Buku - Elektronik (E-Book)

Subjek

Internet Marketing

No. Rak

22

Informasi Lainnya

Abstraksi

Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, share their top tips to help marketers compete in this comprehensive digital marketing guide. In the current market, organizations face the very real challenge and necessity of engaging and appealing to their customers online. Digital Engagement teaches them how to do just that by introducing the best venues for online marketing and the latest and greatest digital marketing tools, including search engine optimization, affiliate marketing, social networking, virtual worlds, widgets, wikis, and emerging media. Marketers will learn how to: stop burning money on web advertising campaigns that don't deliver; tweak websites to improve conversions and traffic flow; master proven strategies for consumer-generated media; and generate buzz and improve brand recognition. Featuring case studies from companies like Toyota and Tommy Hilfiger as well as up-to-the-minute lists of key vendors for online marketing software, this is the only start-to-finish guide for navigating the newest and most effective online marketing tools.

• ISH4J3 - PEMASARAN DIGITAL
• IEI423 - PEMASARAN DIGITAL

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Leland Harden, Bob Heyman
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	AMACOM
Kota	New York
Tahun	2009

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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