Retailing Management -10/E.
Michael Levy, Barton A. Weitz, Dhruv Grewal
Informasi Umum
Kode
18.59.102
Klasifikasi
658.87 - Marketing channels, marketing through specific wholesale channels, marketing through retail channels
Jenis
Buku - Circulation (BI Corner)
Subjek
Marketing Channel, Retailiing
No. Rak
Dilihat
364 kali
Informasi Lainnya
Abstraksi
• Focuses on key strategic issues, such as globalization, merchandise and store management, and corporate social responsibility, with an emphasis on financial considerations and practical implementation. • Teaches social media and mobile channel usage for communicating with customers and enhancing shopping experiences. • Offers fully interactive digital product companions (Connect, ReadAnywhere, Insight) and a multichannel experience that no other product provides.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Michael Levy, Barton A. Weitz, Dhruv Grewal |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | McGraw-Hill Education |
| Kota | New York |
| Tahun | 2019 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
