Lateral Thinking For Management : A Handbook

Edward de Bono

Informasi Umum

Kode

227

Klasifikasi

153.42 - Psychology- thought and thinking

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Lateral Thinking, Individual Behaviour

No. Rak

5

Dilihat

12 kali

Informasi Lainnya

Abstraksi

Creativity is so essential a part of management equipment that it can no longer be left to chance or to the gifted amateur. Pioneer in the use of lateral thinking, Edward De Bono shows here ho he sees creativity and lateral thinking working together in the process of management to develop new product and new ideas, and to generate new approaches to problem-solving, organization and future alternatives in planning. By removing the mystique of creativity and learning to treat it as a definite process which can be learned, practice and used with the aid of specific technique, he demonstrates how traditional education and management method (which focus on logical sequential methods) can be brought together to achieve astonishing results.