Merchandise Planning Workbook

Rosetta S. LaFleur

Informasi Umum

Kode

18.01.853

Klasifikasi

658.87 - Marketing channels, marketing through specific wholesale channels, marketing through retail channels

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Merchandising

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Dilihat

84 kali

Informasi Lainnya

Abstraksi

The recipe for profitability is presented in Merchandise Planning Workbook. Focusing on the development of a six-month merchandise plan, the text explains how to use Excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase, and adjust the price throughout the selling season. Application Exercises throughout the chapters familiarize students with each aspect of the plan, provide practice in inputting formulas and data, and demonstrate the impact of changing variables. Seven end-of-chapter assignments, when completed in sequence, produce a merchandise plan for a selling season. By mastering this important aspect of merchandising math, students can develop a marketable competency to help launch their careers in retailing.

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395567. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.