Guide to Fashion Entrepreneurship The Plan, The Product, The Process.
Melissa G. Carr, Lisa Hopkins Newell
Informasi Umum
Kode
18.01.849
Klasifikasi
338.04 - Entrepreneurship
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Entrepreneurship
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 8a
Tel-U Purwokerto : Rak 4
Dilihat
82 kali
Informasi Lainnya
Abstraksi
Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business.
Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.
- DKI3C3 - BISNIS FASHION
- DKI4E3 - PEMASARAN DIGITAL PRODUK FASHION
- DKI3G3 - MANAJEMEN PRODUK FASHION
- DEK3IBB3 - PEMASARAN DIGITAL
- DEK1JAB3 - PEMASARAN
- DDK4GAB3 - Manajemen Produk
- DDK2HAB3 - Pemasaran Digital
- GFK2DAB3 - Pemasaran Digital
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | Melissa G. Carr, Lisa Hopkins Newell |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Bloomsbury Publishing |
| Kota | New York |
| Tahun | 2014 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
