The Startup Way

Eric Ries

Informasi Umum

Kode

18.01.734

Klasifikasi

658.11 - Initiation of business enterprises, Location, Management of new business enterprises

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Business Management

No. Rak

Dilihat

182 kali

Informasi Lainnya

Abstraksi

Entrepreneur and founder of the Lean Startup movement, Eric Ries reveals how startup principles can be used by organizations ranging from established stalwarts to early-stage upstarts to drive innovation and growth to become truly modern companies, poised to take advantage of the enormous opportunities of the 21st century.

In his book The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimum viable product, extensive customer-focused and scientific testing based on the "build, measure, learn" method of continuous innovation, and deciding whether to pivot or persevere.

In this groundbreaking new book, Ries lays out a framework for entrepreneurial management, a comprehensive approach today's leaders can use to drive sustained growth in a highly uncertain environment. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential read for managers, executives, and entrepreneurs trying to meet the demands of modern organizational work.