E-Marketing -7/E
Judy Strauss, Raymond Frost
Informasi Umum
Kode
15.01.104
Klasifikasi
658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Internet Marketing
No. Rak
Dilihat
166 kali
Informasi Lainnya
Abstraksi
Directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. With a focus on the Internet and other technologies that have had a profound effect on how marketing is approached today, the book updates traditional marketing coverage with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective.
- EMI2E3 - E-MARKETING
- ELI2E3 - E-MARKETING
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Judy Strauss, Raymond Frost |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson Education |
| Kota | New Jersey |
| Tahun | 2014 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
