Winning in Emerging Markets: a Road Map for Strategy and Execution
Tarun Khanna, Krishna G. Palepu
Informasi Umum
Kode
18.01.654
Klasifikasi
658.401 2 - Planning and policy making, Management by objectives, Strategic management
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing Management
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 19 A
Tel-U Purwokerto : Rak 8
Dilihat
286 kali
Informasi Lainnya
Abstraksi
Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets—and then quickly gaining a competitive edge in those high growth regions.
Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu – both well respected thinkers on the subject – argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company’s progress in developing economies is to first asses the area’s lack of institutional infrastructure—and then to formulate strategies around what the authors call “institutional voids” to the firm’s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders.
Winning in Emerging Markets serves as a playbook for measuring a market’s potential and for crafting a strategy to succeed there.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Tarun Khanna, Krishna G. Palepu |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Harvard Business Review Press |
| Kota | United States of America |
| Tahun | 2010 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
