Pengaruh Kepuasan Pelanggan dan Brand Image Terhadap Loyalitas Pelanggan Pada Topas Galeria Hotel Bandung
Ida Nurnida Relawan, Sambudi Hamali

Informasi Umum

Kode

18.24.022

Klasifikasi

658.827 - Use of brands and trademarks, Business names, Producer and distributor brands

Jenis

E-Article

Subjek

Brand

No. Rak

22

Dilihat

5 kali

Informasi Lainnya

Abstraksi

This research is conducted at Topas Galeria Hotel Bandung, was aimed to know how customer satisfaction, brand image and customer loyalty, and also to know the influence of customer satisfaction and brand image to customer loyalty either through jointly or severally at Topas Galeria Hotel Bandung. Respondent in this research are 98 people, sampling technique use accidental sampling and processed by descriptive and associative method, where testing influence between independent variable with dependent variable use multiple regression analysis. Result from this research indicate that the Customer satisfaction pursuant to spanning incoming classification in good category, Brand image pursuant to spanning incoming classification in good enough category, and Customer loyalty pursuant to spanning incoming classification in good category. Result test by partial indicate that the customer satisfaction and brand image have an effect on to customer loyalty. While result test the multiple linear regression by together (simultan) show there customer satisfaction influence and brand image to customer loyalty at Topas Galeria Hotel Bandung, where Adjusted Coefficient of Determination (Adjusted R2 ) = 0,445 = 44,5% at level significant 5%.

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Ida Nurnida Relawan, Sambudi Hamali
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Universitas Telkom
Kota	Bandung
Tahun	2018

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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