Pengaruh Nilai Berita Publisitas Periode Januari-Maret 2012 Terhadap Brand Image Telkom Groovia(Survey Kepada Pelanggan Plasa Telkom di Bandung)
ENDAH PUSPITA
Informasi Umum
Kode
17.04.3862
Klasifikasi
C -
Jenis
Karya Ilmiah - Skripsi (S1) - Reference
Subjek
Public Relations/ Publicity
Dilihat
158 kali
Informasi Lainnya
Abstraksi
ABSTRACT
This study aims to know the influence of news values of publicity in period of Januari-Maret 2012 toward brand image of Telkom Groovia. This study used quantitatif method and focused on news values of publicity on Jabar news papper. The technique of analysis data used in this study was Simple Linier Regresion Analysis. The population used in this study was costumers of Plasa Telkom Bandung. Meanwhile, the sample of this study was 400 respondents, and the technique of sampling was non-probability sampling with the approach of quota sampling. The result of study shows that the influence of news values of publicity in period of Januari-Maret 2012 toward the brand image of Telkom Groovia was 21.6% . Meanwhile, 78.4% was influenced by other factors that were not studied by the researchers.
Keywords: news value of publicity, brand image
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | ENDAH PUSPITA |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom |
| Kota | BANDUNG |
| Tahun | 2017 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
