URBAN EATERY ON WHEELS : FOODTRUCK : BANDUNG CREATIVE MOVEMENT 2015 2nd International Conference on Creative Industries “Strive to Improve Creativity“
Gredi Gradana, Sembada, Farah Oktafani
Informasi Umum
Kode
17.25.015
Klasifikasi
307.76 - Urban Communities, Cities
Jenis
Proceeding ( Electronic )
Subjek
Urban Communities - Cities
No. Rak
Dilihat
136 kali
Informasi Lainnya
Abstraksi
Culinary business in Indonesia is very rapidly developed, marked by the evolution of the way of presenting the culinary. Ranging from walking, using carts, motorcycles, automobile shops called Mobil Toko, to large vehicles commonly called food truck. A shift in consumer behavior also helped encourage rapid rate of food truck trend in Indonesia. One way to maintain or improve this business is to use design management. The purpose of this study was to describe one way to use design management in the business of food truck. The method used is descriptive-qualitative. The findings of this study are the suggestion of a six-point design strategy for the food truck business.
Keywords : Culinary, Food truck, Design Management, Design Strategy.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Gredi Gradana, Sembada, Farah Oktafani |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Fakultas Industri Kreatif |
| Kota | Bandung |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
