Entrepreneurial Creativity in a Virtual World
Denise Tsang

Informasi Umum

Kode

17.01.430

Klasifikasi

658.421 - Entrepreneurial management

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Entrepreneurial Management

No. Rak

20

Dilihat

5 kali

Informasi Lainnya

Abstraksi

This informative and highly readable book tackles a novel, exciting and challenging topic: the nature of entrepreneurial activity in modern media industries. Based on wide reading and careful case study investigation, it offers the reader a rigorous analysis of this important subject. Synthesising insights from economic theory, management and media studies, the book explores the links between entrepreneurship, culture, networks and innovation. Creativity is an elusive concept; this book sharpens up the concept, and demonstrates its relevance to policy and practice.' -- Mark C. Casson, University of Reading, UKThe fast-growing creative industry now outperforms all other sectors of UK industry. Its unique characteristics of complex structures of commercial, artistic and technical resources have attracted much research attention from various disciplines. In this book, Denise Tsang provides some very valuable insights on the topic of entrepreneurial creativity of this industry, especially the complex coordination of production and distribution of digital media products. It is a very good book to recommend.' -- Xiaosong Yang, Bournemouth University, UK Tsang is well-known for her bold and original perspectives on entrepreneurship. She finds the perfect subject for her special talents in this study of creativity in digital media. She employs the previously discrete literatures on the theory of entrepreneurship and organizational creativity to analyze the online world of British television, magazine and video games. The compelling insights which emerge will be of as much interest to practitioners as to management scholars of this brave new virtual world.' -- Geoffrey Jones, Harvard Business School, USI thoroughly enjoyed reading the theoretical reviews on creativity, entrepreneurship and coordination. It is both extensive and logical. . . Categorisation of the entire creative work along three processes (conceptualising new ideas, organising creativity and managing end-to-end relationships) using three resources (commercial, artistic and technical) will provide practitioners a method to managing creative pursuits.

Koleksi & Sirkulasi

Tersedia 3 dari total 3 Koleksi

Pengarang

Nama	Denise Tsang
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Edward Elgar Pub
Kota	Northampton
Tahun	2015

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 1.000,00
Jenis	Sirkulasi

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