Customer Preference in using Internet Banking : (Case Study on Technician at PT. Telkom Akses Solo) : Proceeding of ISCLO (International Seminar and Conference on Learning Organization), October 26th 2016
Refi Rifaldi Windya Giri, Rizkyana Fauziah

Informasi Umum

Kode

17.24.128

Klasifikasi

378.007 - Higher education- Education, research, related topics

Jenis

E-Article

Subjek

Higher Education

No. Rak

9b

Dilihat

1 kali

Informasi Lainnya

Abstraksi

Emerging technology and the increasing number of Indonesian people who use internet, encourage banking firms to make strategies with the use of internet technology in order to survive in the competition. Internet banking is a banking service that allows customers to perform banking transactions via internet. The purpose of this study was to determine customer preferences toward the use of internet banking in Bandung. Attributes are used are taken from research related to e-SERVQUAL. Dimensions of e-SERVQUAL is to measure the quality of service on virtual. Ther is five attribute in e-SERVQUAL and used in this study are the efulfillment, privacy/security, efficiency, system availability, and problem handling. A conjoint analysis was use to evaluate the customer preferences on internet banking use. A survey to 400 users of internet banking in Bandung, Indonesia were conducted, using a purposive sampling method. Results of this study stated that efulfillment is the most important attribute for customers with importance value, efficiency, system availability, privacy/ security, and problem handling. Keywords. Preferences; internet banking; e-SERVQUAL; conjoint analysis

Koleksi & Sirkulasi

Seluruh 1 koleksi sedang dipinjam

Pengarang

Nama	Refi Rifaldi Windya Giri, Rizkyana Fauziah
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Universitas Telkom
Kota	Bandung
Tahun	2016

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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