17.01.390
658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Buku - Circulation (Dapat Dipinjam)
Internet Marketing, Electronic Commerce,
22
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Tersedia 3 dari total 3 Koleksi
Nama | Dave Chaffey |
Jenis | Perorangan |
Penyunting | |
Penerjemah |
Nama | Trans-Atlantic Publications |
Kota | London |
Tahun | 2016 |
Harga sewa | IDR 0,00 |
Denda harian | IDR 1.000,00 |
Jenis | Sirkulasi |