Informasi Umum

Kode

17.01.390

Klasifikasi

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Internet Marketing, Electronic Commerce,

Informasi Lainnya

Abstraksi

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Koleksi & Sirkulasi

Seluruh 3 koleksi sedang dipinjam

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Pengarang

Nama Dave Chaffey
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Trans-Atlantic Publications
Kota London
Tahun 2016

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 1.000,00
Jenis Sirkulasi

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