Informasi Umum

Kode

17.01.389

Klasifikasi

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Internet Marketing

Informasi Lainnya

Abstraksi

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

Koleksi & Sirkulasi

Seluruh 3 koleksi sedang dipinjam

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Pengarang

Nama Dave Chaffey, Fiona Ellis-Chadwick
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama 978-1292077611
Kota London
Tahun 2016

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 1.000,00
Jenis Sirkulasi

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