Retail Therapy: The Impact of Therapeutic Motivation, Therapeutic Value, and Retail Environment, on Customer’s Purchase Intention: SCBTII Proceeding Book The 7th Smart Collaboration for Business in Tehcnology and Information Industries
Evelyn Melindra, Atik Aprianingsih
Informasi Umum
Kode
17.24.093
Klasifikasi
657.072 - Accounting research
Jenis
E-Article
Subjek
Accounting
No. Rak
Dilihat
219 kali
Informasi Lainnya
Abstraksi
As the number of people experiencing anxiety and stress increases, retail therapy might be use to reduce the stress level. Retailers may benefit from this situation by differentiating their marketing strategy, especially their physical evidence. Previous research has concluded retail therapy as the mood-alleviative consumption behaviour. Furthermore, previous research also identified various therapeutic values and motivations that might lead to mood- alleviative consumption behaviour. The purpose of this paper is to investigate how retail therapy, both the therapeutic values and motivations, and the physical surrounding, as part of a marketing strategy, may influence customer's purchase intention. The writer will conduct a survey and distribute the questionnaire to collect data from 400 shoppers in Bandung. Then, data will be tested using descriptive analysis and path analysis. The important finding to emerge was that retail environments do have an impact on customer purchase intention especially in the ambiance and signage and have effect in therapeutic way. The result would be beneficial for both academic and managers since it will investigate the direct impact of therapeutic values and motivations and physical evidence on customer's purchase intention. Moreover, managers would have a new knowledge about parts of physical evidence which have significant impact to customer’s purchase intention.
Retail therapy, servicescape, retail strategy, purchase intention
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Evelyn Melindra, Atik Aprianingsih |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Fakultas Ekonomi Bisnis - Telkom University |
| Kota | Bandung |
| Tahun | 2016 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
