Content Analysis of Food Instagram Account: SCBTII Proceeding Book The 7th Smart Collaboration for Business in Tehcnology and Information Industries, August 15th-16th 2016
Budi Permadi Iskandar, Jessica Arden
Informasi Umum
Kode
17.24.072
Klasifikasi
657.072 - Accounting research
Jenis
E-Article
Subjek
Accounting
No. Rak
15 B
Informasi Lainnya
Abstraksi
Instagram has become one of the fastest growing social networks of all time, reaching 400 million users since it was launched in October 2010. As Instagram is the most popular photo capturing and sharing application, food blogger use it as the main social media for their blog. However, this food blogging phenomenon on social media has attracted relatively less attention from the research community. The purpose of this study is to decipher food Instagram account strategy by analyzing 40 food Instagram accounts in Indonesia. The popular posting time and user engagement have revealed the best time to post on Instagram. There is a new phenomenon in Instagram content which can lead higher engagement. Food blogger as independent marketer should consider using hashtag as marketing tool that can reach particular segmentation.
Keywords: food blogging; Instagram; content analysis
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Koleksi & Sirkulasi
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Pengarang
| Nama | Budi Permadi Iskandar, Jessica Arden |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Fakultas Ekonomi Bisnis - Telkom University |
| Kota | Bandung |
| Tahun | 2016 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
