Factors Affecting Customer Revisit Intention in Dapoer Pandan Wangi Sunda Resto: SCBTII Proceeding Book The 7th Smart Collaboration for Business in Tehcnology and Information Industries, August 15th-16th 2016
Jesica Christianty, Harimukti Wandebori

Informasi Umum

Kode

17.24.070

Klasifikasi

657.072 - Accounting research

Jenis

E-Article

Subjek

Accounting

No. Rak

Dilihat

256 kali

Informasi Lainnya

Abstraksi

The objective of this paper is to discover and analyze the factors of customer revisit intention among guests of a restaurant. The restaurant in context is Dapoer Pandan Wangi Sunda Resto. Dapoer Pandan Wangi Sunda Resto is one of well-known Sundanese restaurant in Bandung. This subject can help them to maintain existing customers and enhance their repeat purchases to gain profit. The factors are food quality, atmosphere, and perceived price value. This research also examines the relationship between customer satisfaction to revisit intention. Researcher use regression analysis as research method, with revisit intention as dependent variables and factors studied as independent variables. The data were gathered using questionnaire and distributed to customers who had visited Dapoer Pandan Wangi Sunda Resto. Based on the results, only food quality and overall customer satisfaction has significant influence to revisit intention. Among those variables, customer satisfaction has the most influence towards revisit intention. The result will be functional for restaurant operators to take effective steps in order to engage more customers to revisit.

Keywords : Revisit intention ; Customer satisfaction ; Restaurant

• ACH2B3 - AKUNTANSI MANAJEMEN
• DMH1G3 - AKUNTANSI
• IEH3O3 - AKUNTANSI BIAYA
• DAH1E3 - AKUNTANSI BIAYA
• ACH1C4 - AKUNTANSI BIAYA
• DHH2I2 - AKUNTANSI HOTEL
• ACH1B4 - AKUNTANSI KEUANGAN I
• ACH2A3 - AKUNTANSI KEUANGAN II
• ACH2D4 - AKUNTANSI KEUANGAN LANJUTAN I
• ACH3A4 - AKUNTANSI KEUANGAN LANJUTAN II
• DAH2E3 - AKUNTANSI KEUANGAN MENENGAH
• DAH2H3 - AKUNTANSI MANAJEMEN
• BM63O4 - AKUNTANSI MANAJEMEN
• DAH2I3 - AKUNTANSI ORGANISASI NON PROFIT
• ACH3B3 - AKUNTANSI SEKTOR PUBLIK
• MMDA33 - FINON AKUNTANSI
• MMDB23 - FINON AKUNTANSI DAN AKUNTANSI DIGITAL
• EBH0E4 - PENGANTAR AKUNTANSI
• BAH1F4 - PRINSIP - PRINSIP AKUNTANSI
• DAH1A4 - PRINSIP AKUNTANSI I
• DAH1D4 - PRINSIP AKUNTANSI II
• ISH3F3 - SISTEM AKUNTANSI DAN MANAJEMEN KEUANGAN
• ACH2F4 - SISTEM INFORMASI AKUNTANSI
• DAH3D4 - SISTEM INFORMASI AKUNTANSI PERUSAHAAN
• ACH3J3 - TEORI AKUNTANSI
• EBI1G4 - PENGANTAR AKUNTANSI
• VPI1D3 - AKUNTANSI
• EAI2S3 - AKUNTANSI MANAJEMEN
• EAI4243 - TEORI AKUNTANSI
• VAI1C4 - PRINSIP AKUNTANSI I
• VAI1H4 - PRINSIP AKUNTANSI II
• VAI2E4 - AKUNTANSI KEUANGAN MENENGAH
• VAI2F3 - AKUNTANSI BIAYA
• VAI2K3 - AKUNTANSI MANAJEMEN
• VAI3B4 - SISTEM INFORMASI AKUNTANSI PERUSAHAAN
• IEI3G3 - AKUNTANSI BIAYA
• ISI2L3 - SISTEM AKUNTANSI DAN MANAJEMEN KEUANGAN
• KBI1F3 - AKUNTANSI KEUANGAN DASAR
• DEK2AAB3 - KEUANGAN
• DDK1HAB3 - Akuntansi Biaya
• DDK1AAB3 - Pengantar Akuntansi
• DDK2AAB3 - Manajemen Keuangan
• DBK1FAB3 - AKUNTANSI BIAYA
• DBK2HAB3 - AKUNTANSI KEUANGAN LANJUTAN
• DBK2FAB3 - AKUNTANSI MANAJEMEN
• DBK1AAB4 - PENGANTAR AKUNTANSI
• DBK2KAB3 - TEORI AKUNTANSI

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Jesica Christianty, Harimukti Wandebori
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Fakultas Ekonomi Bisnis - Telkom University
Kota	Bandung
Tahun	2016

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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