Identifying Hidden Needs: Creating Breakthrough Products
Keith Goffin, Fred Lemke, Ursula Koners
Informasi Umum
Kode
17.01.385
Klasifikasi
658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
New Products-marketing, Strategic Planning,
No. Rak
Dilihat
247 kali
Informasi Lainnya
Abstraksi
Many new products fail because they are based on ideas generated in focus groups and surveys – methods that only scratch the surface of the customer's imagination. This book describes an approach to market research that uses new, probing methods to identify customers' hidden needs – requirements that customers have not even recognized themselves. New products and services which satisfy customer's hidden needs can be clearly differentiated from existing products and lead to real competitive advantage. Written by experts in the field, this book takes a practical approach to explaining how to generate real customer insights and contains a wealth of international case studies demonstrating how breakthrough product development can be achieved.
Koleksi & Sirkulasi
Tersedia 3 dari total 3 Koleksi
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Pengarang
| Nama | Keith Goffin, Fred Lemke, Ursula Koners |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Palgrave Macmillan |
| Kota | London |
| Tahun | 2010 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
