Media Economics: Applying Economics to New and Traditional Media
Colin Hoskins, Stuart M. McFadyen, Adam Finn
Informasi Umum
Kode
9.815
Klasifikasi
302.23 - Media of Communication, Mass Media
Jenis
Buku - Reference (Hanya Baca di Tempat)
Subjek
Mass Media And Business
No. Rak
R1
Informasi Lainnya
Abstraksi
Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Colin Hoskins, Stuart M. McFadyen, Adam Finn |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | SAGE Publications |
| Kota | New York |
| Tahun | 2004 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Non-Sirkulasi |
