Strategy Of Entertaiment Show Program On Indonesia Public Television: Case Study Of "Kamera Ria" Entertaiment Show Program On LPP TVRI Desember 2015-April 2016 : Proceeding International Conference on Transformation in Communication (ICOTIC) November 2016

Fensya Lenggotama Wendy; Idola Perdini Putri; Asaas Putra

Informasi Umum

Kode

17.24.014

Klasifikasi

384.554 43 - Television Programs

Jenis

E-Article

Subjek

Television Programs

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 9b
Tel-U Purwokerto : Rak 5

Dilihat

358 kali

Informasi Lainnya

Abstraksi

Entertaintment programs on television lately become a fascination for audience and getting the highest rating. TVRI is a public television in Indonesia which also broadcast entertainment programs. Unfortunately, the program rating can't achieve the highest rate when it's compared to private television stations. This research was done in order to discover entertainment program design strategy in TVRI. Program design strategy based on Peter K Pringle are consisting program planning, production and program purchasing, program execution, monitoring and program evaluation. In this study, the researcher focused on one of favorite program in TVRI, it’s called Kamera Ria. The type of this research is case study with qualitative method. It used depth interview, observation, and a number of data which obtained in a comprehensive manner for data collecting technique. The final results of this research stated that TVRI entertainment programs haven’t been effective in reaching the target audience. Therefore, rating research is the most important basic for making a program decision. A lot of things should be evaluated by TVRI in order to make better and interesting program packaging.