Laddering; Unlocking the Potential of Consumer Behavior
Eric V. Holtzclaw
Informasi Umum
Kode
17.01.122
Klasifikasi
658.834 2 - Consumer behavior, Motivation research, Consumer psychology
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Consumer Behavior
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
99 kali
Informasi Lainnya
Abstraksi
The introduction of new disruptive technologies in recent years has changed the rules of marketing and product development forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with almost limitless choices for making a purchase in a shrinking decision window. Consumers are looking for a relationship, not a transaction—they want to be acknowledged and understood. Therefore, it is crucial to understand what drives customer behavior in order to design products, marketing, and experiences that will succeed.
- DMI1C3 - DESAIN DAN MANUSIA
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | Eric V. Holtzclaw |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Wiley |
| Kota | Hoboken, New Jersey |
| Tahun | 2013 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
