Journal of Marketing Research : Vol. LIII, No. 5, October 2016
Joffre Swait, Monica Popa, Luming Wang, et al.
Informasi Umum
Kode
16.44.058
Klasifikasi
658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research
Jenis
Jurnal Internasional - Reference
Subjek
Marketing Research
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak R2
Dilihat
98 kali
Informasi Lainnya
Abstraksi
Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes
The Space-to-Product Ratio Effect : How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions and Product Preference
A "wide" Variety : Effects of Horizontal Versus Vertical Display on Assortment Processing, Perceived Variety and Choice
The Cue-of-the-Cloud Effect : When Reminders of Online Information Availability Increase Purchase Intentions and Choice
5.Sharing with the Friends Versus Strangers : How Interpersonal Closeness Influences Word-of-Mouth Valence
Etc.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Joffre Swait, Monica Popa, Luming Wang, et al. |
| Jenis | Perorangan |
| Penyunting | Robert Mayer |
| Penerjemah |
Penerbit
| Nama | American Marketing Association |
| Kota | Chicago |
| Tahun | 2016 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
