Competing against luck : the story of innovation and customer choice
Clayton M. Christensen

Informasi Umum

Kode

16.21.2535

Klasifikasi

650.1 - Personal success in business, Creative ability, Success

Jenis

Buku - Elektronik (E-Book)

Subjek

Success In Business

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 14 A
Tel-U Gedung Manterawu Lantai 5 : Rak 15 A
Tel-U Purwokerto : Rak 7

Dilihat

121 kali

Informasi Lainnya

Abstraksi

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

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Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Clayton M. Christensen
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	HarperCollins
Kota	New York
Tahun	2016

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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