Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Gordon S. Linoff, Michael J. A. Berry

Informasi Umum

Kode

0011833

Klasifikasi

006.3 - Special Computer Methods- Artificial intelligence

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Data Mining

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 4
Tel-U Purwokerto : Rak 3

Dilihat

136 kali

Informasi Lainnya

Abstraksi

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. • Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems • Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately • Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more • Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

• CNH4E3 - DATA MINING
• IEH5J3 - DATA MINING
• ILI2H2 - ANALISIS BISNIS LOGISTIK
• ILI2I2 - DASAR TELEKOMUNIKASI DAN ELEKTRONIKA LOGISTIK
• ILI2N3 - PERANCANGAN SISTEM INFORMASI LOGISTIK & BASIS DATA , DAN PRAKTIKUM
• ILI2M3 - PERENCANAAN DAN PENGENDALIAN SISTEM LOGISTIK , DAN PRAKTIKUM
• KDI2C2 - PENGELOLAAN DAN ANALISIS DATA
• KBI6J3 - MANAJEMEN & ANALISIS BIG DATA
• CCK2HAB4 - Basis Data
• GEK1GAB3 - Basis Data
• AZK2FAB3 - Elektronika
• AZK2FAB3 - Elektronika
• AZK2FAB3 - Elektronika
• AZK2FAB3 - Elektronika
• GHK2AAB3 - Basis Data

Koleksi & Sirkulasi

Tersedia 2 dari total 2 Koleksi

Pengarang

Nama	Gordon S. Linoff, Michael J. A. Berry
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Wiley
Kota	New Jersey
Tahun	2011

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 1.000,00
Jenis	Sirkulasi

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