Journal of Marketing: Volume 79, Number 6, November 2015
Willy Bolander, et all

Informasi Umum

Kode

16.44.036

Klasifikasi

658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi

Jenis

Jurnal Internasional - Reference

Subjek

Marketing, Journal,

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

99 kali

Informasi Lainnya

Abstraksi

Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance Willy Bolander, Cinthia B. Satornino, Douglas E. Hughes, and Gerald R. Ferris Most sales training efforts are focused on external customer interactions and relationships, but this research shows that building powerful internal social networks can also significantly enhance sales performance.?

Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity Till Haumann, Pascal Güntürkün, Laura Marie Schons, and Jan Wieseke The study offers a better understanding of the negative effects of coproduction intensity and new insights into how firms can effectively mitigate these effects by employing value-enhancing and intensity-reducing communication strategies.

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, and R. Krishna When products or services are presented in video rather than still images, consumers tend to prefer (and more highly value) hedonic options (i.e., options that are more about fun and less about functionality).

Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages? Fabio Caldieraro, Ling-Jing Kao, and Marcus Cunha Jr. Upward line extensions aimed at matching a competing product’s attributes may lead consumers to reassess their perceptions of the brand and the attributes of products in the market, resulting in a loss of market share and profit for the extending firm.

Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses Timothy B. Heath, Subimal Chatterjee, Suman Basuroy, Thorsten Hennig-Thurau, and Bruno Kocher For iterated products (e.g., games, cars, films, etc.), carefully sequencing major and minor innovations improves success.

How Kinetic Property Shapes Novelty Perceptions Junghan Kim and Arun Lakshmanan The paper identifies a specific property of animation -- kinetic property (trajectory changes in motion-paths of visual elements) -- which, under certain conditions, enhances consumer judgments of product novelty.

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Willy Bolander, et all
Jenis	Perorangan
Penyunting	V. Kumar
Penerjemah

Penerbit

Nama	American Marketing Asociation
Kota	Chicago
Tahun	2015

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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