Journal of Marketing Research : Vol. LIII, No. 2, April 2016
Abhishek Borah, et al.
Informasi Umum
Kode
16.44.035
Klasifikasi
658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research
Jenis
Jurnal Internasional - Reference
Subjek
Marketing Research
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2
Dilihat
99 kali
Informasi Lainnya
Abstraksi
Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? Abhishek Borah and Gerard J. Tellis
Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation
The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect Marcel Lichters, Claudia Brunnlieb, Gideon Nave, Marko Sarstedt and Bodo Vogt
Can Sales Uncertainty Increase Firm Profits? Niladri Syam, James D. Hess and Ying Yang
Advertising Effectiveness: The Moderating Effect of Firm Strategy Leigh McAlister, Raji Srinivasan, Niket Jindal and Albert A. Cannella
Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions Andrew M. Baker, Naveen Donthu and V. Kumar
Consumer Preferences for Annuity Attributes: Beyond Net Present Value Suzanne B. Shu, Robert Zeithammer and John W. Payne
Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks Andrew T. Stephen, Peter Pal Zubcsek and Jacob Goldenberg
Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping? Scott A. Thompson, Molan Kim and Keith Marion Smith
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Abhishek Borah, et al. |
| Jenis | Perorangan |
| Penyunting | Robert Meyer |
| Penerjemah |
Penerbit
| Nama | American Marketing Asociation |
| Kota | Chicago |
| Tahun | 2016 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
