Journal of Marketing Research : Vol. LII, No. 6, December 2015
Martijn G. De Jong, Jean-Paul Fox, Jan-Benedict E.M. Steenkamp, Et.all
Informasi Umum
Kode
16.44.024
Klasifikasi
658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research
Jenis
Jurnal Internasional - Reference
Subjek
Marketing Research
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2
Dilihat
76 kali
Informasi Lainnya
Abstraksi
Quantifying Under-and Overreporting in Surveys Through a Dual-Questioning-Techniques Design
Multitier Store Brands and Channel Profits
Competitive Vices
Transaction Attributes amd Customer Valuation
What's in a Brand Name ? Assessing the Impact of Rebranding in the Hospitality Industry
Etc.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Martijn G. De Jong, Jean-Paul Fox, Jan-Benedict E.M. Steenkamp, Et.all |
| Jenis | Perorangan |
| Penyunting | Robert Meyer |
| Penerjemah |
Penerbit
| Nama | American Marketing Asociation |
| Kota | Chicago |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
