Journal of Marketing: Vol. 79, No. 4, July 2015
Umar, Karmarkar, Bryan Bolinger, Et.all
Informasi Umum
Kode
16.44.016
Klasifikasi
658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Jenis
Jurnal Internasional - Reference
Subjek
Marketing
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2
Dilihat
78 kali
Informasi Lainnya
Abstraksi
BYOB : How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment / Uma R. Karmarkar, Bryan Bollinger
United We Stand : The Impact of Buying Groups on Retailer Productivity / Inge Geyskens, Katrijn Gielens, Stefan Wuyts
Regaining "Lost" Customers : The Predictive Power of First-Lifetime Behavior, the Reason for Defection and the Nature of the Win-Back Offer / V. Kumar, Yashoda Bhagwat, Xi (Alan) Zhang
Better Not Smile at the Price : The Differential Role of Brand Anthropomorphization on Perceived Price Fairness / Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto
Developing Donor Relationships : The Role of the Breadth of Giving / Farnoosh Khodakarami, J. Andrew Petersen, Rajkumar Venkatesan
Who or What to Believe : Trust and the Differential Persuasiveness of Human and Anthropomorphization Messengers / Maferima Toure-Tillery, Ann L. McGill
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Umar, Karmarkar, Bryan Bolinger, Et.all |
| Jenis | Perorangan |
| Penyunting | V. Kumar |
| Penerjemah |
Penerbit
| Nama | American Marketing Asociation |
| Kota | Chicago |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
