Informasi Umum

Kode

16.44.016

Klasifikasi

658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi

Jenis

Jurnal Internasional - Reference

Subjek

Marketing

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak R2

Dilihat

69 kali

Informasi Lainnya

Abstraksi

  1. BYOB : How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment / Uma R. Karmarkar, Bryan Bollinger

  2. United We Stand : The Impact of Buying Groups on Retailer Productivity / Inge Geyskens, Katrijn Gielens, Stefan Wuyts

  3. Regaining "Lost" Customers : The Predictive Power of First-Lifetime Behavior, the Reason for Defection and the Nature of the Win-Back Offer / V. Kumar, Yashoda Bhagwat, Xi (Alan) Zhang

  4. Better Not Smile at the Price : The Differential Role of Brand Anthropomorphization on Perceived Price Fairness / Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto

  5. Developing Donor Relationships : The Role of the Breadth of Giving / Farnoosh Khodakarami, J. Andrew Petersen, Rajkumar Venkatesan

  6. Who or What to Believe : Trust and the Differential Persuasiveness of Human and Anthropomorphization Messengers / Maferima Toure-Tillery, Ann L. McGill

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

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Pengarang

Nama Umar, Karmarkar, Bryan Bolinger, Et.all
Jenis Perorangan
Penyunting V. Kumar
Penerjemah

Penerbit

Nama American Marketing Asociation
Kota Chicago
Tahun 2015

Sirkulasi

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Jenis Non-Sirkulasi

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