Advertising and Integrated Brand promotion
Thomas C. OGuinn, Chris Allen, Richard J. Semenik, Angeline Close
Informasi Umum
Kode
16.01.033
Klasifikasi
659.1 - Advertising
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Advertising
No. Rak
22
Dilihat
4 kali
Informasi Lainnya
Abstraksi
Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.
- ADG2B4 - STUDIO ADVERTISING I
- ADG2F2 - ADVERTISING DAN MEDIA DASAR
- ADG2I4 - STUDIO ADVERTISING II
- ADG2P3 - ADVERTISING DAN MEDIA LANJUT
- ADG3A5 - STUDIO ADVERTISING III
- ADG3H5 - STUDIO ADVERTISING IV
- ADG3J3 - MK. PILIHAN: ADVERTISING & MEDIA
- ADG4A6 - STUDIO ADVERTISING V
- ADG4E3 - NEW MEDIA
- ADH2C4 - ADVERTISING 1 (VISUAL LITERACY)
- ADH2I4 - ADVERTISING 2 (HARDSELLS CAMPAIGN/ PRINT MEDIA)
- ADH3B4 - ADVERTISING 3 (SOFTSELLS CAMPIGN/SCREEN MEDIA)
- ADH3F2 - ADVERTISING DAN MEDIA
- ADH3K4 - ADVERTISING 4 (SOCIAL COMMERCIAL CAMPAIGN/ DIGITAL ADV)
- ADH3M3 - NEW MEDIA
- ADH3N2 - ADVERTISING DAN MEDIA LANJUT
- ADH3O3 - MK. PILIHAN: ADVERTISING & MEDIA
- ADH4C5 - ADVERTISING 5 (INTEGRATED CAMPAIGN/PRA TA)
- ADH4F3 - MK. PILIHAN: NEW MEDIA
- GDH3E3 - PRODUKSI GRAFIKA
- GDH3N3 - MK. PILIHAN: VISUAL BRANDING
- VCH2B3 - INTRODUCTION TO BRANDING
- VCH2D3 - COMPUTER GRAPHICS
- DGI3F3 - PRODUKSI GRAFIKA
- DAI3N3 - NEW MEDIA
- DAI3R2 - ADVERTISING DAN MEDIA LANJUT
- KII2L3 - KOMUNIKASI MEREK
- KBI4H3 - MANAJEMEN MEREK
Koleksi & Sirkulasi
Tersedia 3 dari total 3 Koleksi
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Pengarang
| Nama | Thomas C. OGuinn, Chris Allen, Richard J. Semenik, Angeline Close |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Cengage Learning |
| Kota | Australia |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
