Handbook of Media Management and Economics
Alan B. Albarran et al.

Informasi Umum

Kode

16.01.008

Klasifikasi

302.23 - Media of Communication, Mass Media

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Mass Media-management

No. Rak

7a

Dilihat

6 kali

Informasi Lainnya

Abstraksi

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study.

The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

• SK211043 - MANAJEMEN KOMUNIKASI
• SK311052 - KOMUNIKASI MASSA

Koleksi & Sirkulasi

Tersedia 2 dari total 2 Koleksi

Pengarang

Nama	Alan B. Albarran et al.
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Routledge
Kota	New York
Tahun	2006

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 1.000,00
Jenis	Sirkulasi

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