Citizen Brand: 10 Commandments Transforming Brands in a Consumer Democracy
Marc Gobe
Informasi Umum
Kode
16.01.006
Klasifikasi
658.827 - Use of brands and trademarks, Business names, Producer and distributor brands
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Brand Management
No. Rak
22
Dilihat
12 kali
Informasi Lainnya
Abstraksi
Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool for CEOs, marketing and advertising managers, and graphic designers seeking to inspire a fiery sense of allegiance among today's consumers.
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Marc Gobe |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Allworth Press |
| Kota | New York |
| Tahun | 2002 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
