Managing Electronic Media: Making, Marketing, and Moving Digital Content
Joan Van Tassel & Lisa Poe Howfield

Informasi Umum

Kode

16.01.003

Klasifikasi

302.23 - Media of Communication, Mass Media

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Mass Media

No. Rak

7a

Dilihat

6 kali

Informasi Lainnya

Abstraksi

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.

Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.

Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.

• SK612283 - MANAJEMEN MEDIA
• SK723043 - E-COMMERCE DAN BISNIS TEKNOLOGI INFORMASI
• SK641063 - MEDIA BUYING
• SK722053 - PERDAGANGAN ELEKTRONIK DAN BISNIS IT
• BM64B4 - PENGEMBANGAN KONTEN DAN EKOSISTEM
• BM64B4 - CONTENT DEVELOPMENT AND ECOSYSTEM
• COH4C3 - E COMMERCE & IT BUSINESS
• BAH3O4 - BUSINESS DYNAMIC AND INSTITUTION
• BAH1A3 - BUSINESS ECONOMICS
• BM64A3 - BUSINESS ETHICS AND GCG
• BAH3D3 - BUSINESS INFORMATION SYSTEM
• EBH0C4 - BUSINESS MANAGEMENT
• BAH3E3 - BUSINESS PLANNING AND DEVELOPMENT
• BAH3A4 - BUSINESS RESEARCH METHODOLOGY
• EBH0B4 - BUSINESS STATISTICS
• EBH0B4 - BUSINESS STATISTICS
• BM62D4 - CREATIVE THINKING IN BUSINESS
• BAH4R4 - CULINARY BUSINESS STRATEGY
• ITH4O3 - DATA WAREHOUSE & BUSINESS INTELLIGENCE
• BAH3H3 - E-BUSINESS
• BM64C4 - E-COMMERCE AND INFORMATION BUSINESS
• EBH0G2 - ENGLISH FOR BUSINESS
• MTH502 - ICT BUSINESS MANAGEMENT
• BM63X4 - INTERNATIONAL BUSINESS AND TRADE
• BM64M3 - INTERNATIONAL BUSINESS LAW
• EBH0J2 - INTERPERSONAL AND BUSINESS COMMUNICATION
• BAH1B3 - INTRODUCTION TO BUSINESS ADMINISTRATION
• COH1A4 - INTRODUCTION TO BUSINESS AND SOCIAL SCIENCE
• BM61A4 - QUANTITATIVE METHODS FOR BUSINESS
• BAH4S4 - RETAIL BUSINESS STRATEGY
• BM61B3 - TELECOMMUNICATION SYSTEM AND BUSINESS
• IMI1D2 - ICT BUSINESS MANAGEMENT
• EBI4D3 - EKONOMI DIGITAL
• KBI4I3 - BISNIS DIGITAL
• IMI1D2 - ICT BUSINESS MANAGEMENT
• CII722 - BISNIS DIGITAL

Koleksi & Sirkulasi

Tersedia 2 dari total 2 Koleksi

Pengarang

Nama	Joan Van Tassel & Lisa Poe Howfield
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Focal Press (Elsevier)
Kota	Burlington
Tahun	2010

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 1.000,00
Jenis	Sirkulasi

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