Journal of Marketing : Vol. 79, No. 2, March 2015
Kumar
Informasi Umum
Kode
16.44.002
Klasifikasi
658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Jenis
Jurnal Internasional - Reference
Subjek
Marketing
No. Rak
R2
Dilihat
4 kali
Informasi Lainnya
Abstraksi
Consumers' Response to Commercials: When the Energy Level in the Commercial Conflict with the Media Context ( Nancy M. Puccinelli, Keith Wilcox, & Dhruv Grewal )
A Meta-Analysis of Electronic Word-of-Mouth Elasticity ( Ya Yo, Gautham G. Vadakkepatt, & Amit M. Joshi )
Navigating the Institutional Logics of Market: Implications for Strategic Brand Management ( Burcak Ertimur & Gocken Coskuner-Balli )
Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts ( Sascha Alavi, Torsten Bornemann, & Jan Wieseke )
Beyond Fungible: Transforming Money into Moral and Social Resources ( Tonya Williams Bradford )
The Handmade Effect: What's Love Got to Do? ( Christoph Fuchs, Martin Schreier & Stijn M.J. van Osselaer )
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Kumar |
| Jenis | Organisasi |
| Penyunting | Michael Ahearne, Et.all |
| Penerjemah |
Penerbit
| Nama | American Marketing Asociation |
| Kota | Chicago |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
