Uses and Gratification Analysis of Social Media in K-Pop Information Searching : Proceeding International Conference on Transformation in Communication (ICOTIC) November 2015
Heppy Millanyani, Alila Pramiyanti

Informasi Umum

Kode

15.24.195

Klasifikasi

306.487 - Culture and Institutions-Gammes and hobbies

Jenis

E-Article

Subjek

Cultural Studies

No. Rak

7b

Dilihat

5 kali

Informasi Lainnya

Abstraksi

Korean culture fever has entered into Indonesia since 2000s. This was due to the spread and influence of Korean culture in Indonesia, especially from the film, drama, music and knick-knacks that have been spread among the people of Indonesia. The spread of this Korean culture evoked the need for information searching about the latest trends in Korea. The presence of social media, especially Facebook and Twitter enrich the means of information retrieval. Freedom to access social media resulted in a major phenomenon of the information flow. The speed of social media also began to replace the role of conventional media in disseminating information. Social media is understood as a new form of communication which is interactive, available for everyone to participate in it. The need for information retrieval is often associated with satisfaction in finding information. The concept of this satisfaction measure is called GS (Gratification Sougth) and GO (Gratification Obtained). Gratification Sougth is sought or desired satisfaction when individuals consume a certain media types and motives that drive a person to consume media. While Gratification Obtained is obtained satisfaction a person has after consuming a particular type of media. Results of this study showed that 43 respondents who assess GO <GS and 39 respondents rate GO> GS, but the difference is relatively small or not so significant. This suggests that the Korean Lovers were less satisfied about the fulfillment of cultural information about K-Pop.

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Heppy Millanyani, Alila Pramiyanti
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Universitas Telkom, FKB
Kota	Bandung
Tahun	2015

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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