The Use Of Video News Release For Corporate Communications In Hospital X Bandung : Proceeding International Conference on Transformation in Communication (ICOTIC) November 2015
indra Novianto Adibayu Pamungkas
Informasi Umum
Kode
15.24.189
Klasifikasi
659.2 - Public relations
Jenis
E-Article
Subjek
Public Relations
No. Rak
23
Dilihat
2 kali
Informasi Lainnya
Abstraksi
Mass media communication has changed constantly and followed by dramatically increased the number of internet users. , PR started to realized that the communication form becomes horizontal since people use gadget and live as account in the cyber era. The message should be real time, fast and must be understood while sending to theri stakehlders. Video News Release is a ready-made, pre-packaged story—produced in broadcast news style. that is distributed by habitualy by a PR firm to news stations across the country. It is used qualitative research that seeks to analyze the culture and behavior of humans and their groups from the point of view of those being studied. The result show that It can’t be denied that the public is mostly misled by individuals who present themselves to be independent, unbiased experts or reporters but are actually shills promoting a prepackaged hospital agenda
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | indra Novianto Adibayu Pamungkas |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom, FKB |
| Kota | Bandung |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
