Promotional Media Influence For The Consumer Decision Has Comes As A Participant In The Event Bali Emerging Writers Festival 2013 : Proceeding International Conference on Transformation in Communication (ICOTIC) November 2015
Dewi K.Soedarsono, Ni Made Dwi Shanti Asih
Informasi Umum
Kode
15.24.181
Klasifikasi
658.87 - Marketing channels, marketing through specific wholesale channels, marketing through retail channels
Jenis
E-Article
Subjek
Media Promo
No. Rak
22
Dilihat
2 kali
Informasi Lainnya
Abstraksi
Bali as one tourist destination , today continues to make improvement in various sector , including art and culture sector One of the foundation that care about art and culture is The Yayasan Mudra Swari Saraswati as organizers “Event Bali Emerging Writers Festival “, to attract for domestic and foreign tourists. To disseminate information about “Event Bali Emerging Writers Festival” , that used media campaign flyer, brochure, billboard, facebook , twitter dan website . The next study aims to determine whether the media campaign that used in information activities “The Event Bali Emerging Writers Festival”, that influence of the consumer’s decision comes it. This research using the method of causality and quantitative data analysis techniques and questionnaires as much as 223 participant of The Event Bali Emerging Writers Festival 2013. The results as partial and significant has influence on consumer decisions it and facebook is the most dominat factor to influencing consumer decisions for equal to 5.070
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | Dewi K.Soedarsono, Ni Made Dwi Shanti Asih |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom, FKB |
| Kota | Bandung |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
