Seeing is Believing: An Introduction to Visual Communication Fourth Edition

Arthur Asa Berger

Informasi Umum

Kode

15.01.2301

Klasifikasi

302.23 - Media of Communication, Mass Media

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Visual Communication

No. Rak

Dilihat

244 kali

Informasi Lainnya

Abstraksi

Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.

"synopsis" may belong to another edition of this title.