Advertising Strategy:Creative Tactics From The Outside/In
Tom Altstiel, Jean Grow
Informasi Umum
Kode
15.01.2263
Klasifikasi
659.1 - Advertising
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Advertising
No. Rak
Dilihat
237 kali
Informasi Lainnya
Abstraksi
Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as an actively teaching professor at one of the top advertising programs in the country and a working creative director and agency principal.
- ADH3F2 - ADVERTISING DAN MEDIA
- ADH3N2 - ADVERTISING DAN MEDIA LANJUT
- ADH4C5 - ADVERTISING 5 (INTEGRATED CAMPAIGN/PRA TA)
- DAI3R2 - ADVERTISING DAN MEDIA LANJUT
- DAI3M3 - CREATIVE CONTENT
- FAK3FIB3 - Creative Strategy and Art Directing
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | Tom Altstiel, Jean Grow |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Sage Publication |
| Kota | London |
| Tahun | 2006 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
