Journal of Marketing Research : Volume LII, Number 3,  June 2015

Jan Benedict E.M. Steenkamp & Alberto Mayde-Oliverest

Informasi Umum

Kode

15.44.239

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Marketing Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

116 kali

Informasi Lainnya

Abstraksi

Stability Change in Consumer Traits : Evidence from a 12-Year Longitudinal Study, 2002-2013
Core Versus Peripheral Innovations : The Effect of Innovation Locus on Consumer Adoption of New Products
Do Firms Endowed with Greater Strategic Capability Earn Higher Profits ?
The Budget Contraction Effect : How Contracting Budgets Lead to Less Varied Choice
Need for Cognitive Closure, Risk Aversion, Uncertainty Changes and Their Effects on Investment Decisions
Social Effects in the In-Flight Marketplace : Characterization and Managerial Implications
Effects of Internet Display Advertising in the Purchase Funnel : Model-Based Insights from a Randomized Field Experiment

Etc.