Journal of Marketing Research: Vol. LII, No. 5, October 2015
Eric Anderson, Et.all
Informasi Umum
Kode
15.44.220
Klasifikasi
658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research
Jenis
Jurnal Internasional - Reference
Subjek
Marketing Research
No. Rak
R2
Dilihat
8 kali
Informasi Lainnya
Abstraksi
Editorial : A Field Guide to Publishing in an Era of Doubt/ Robert J. Meyer
Harbingers of Failure / Eric Anderson, et al.
Banning Controversial Sponsors : Understanding Equilibrium Outcomes When Sports Sponsorships Are Viewed as Two-Sided Matches / Yupin Yang, Avi Goldfarb
Climbing the Wrong Ladder : The Mismatch Between Consumers' Preference for Subgoal Sequences and Actual Goal Performance / Liyin Jin, Qian Xu, Ying Zhang
Measuring and Managing Consumer Sentiment in an Online Community Environment / Christian Homburg, Laura Ehm, Martin Artz
Losses Loom Longer Than Gains : Modeling the Impact of Service Crises on Perceived Service Quality Over Time / Maarten J. Gijsenberg, Harald J. van Heerde, Peter C. Verhoef
Feeling Love and Doing More for Distant Others : Specific Positive Emotions Differentially Affect Prosocial Consumption / Lisa A. Cavannaug, James R. Bettman, Mary Frances Luce
Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors / Harald J. van Heerde, Els Gijsbrechts, Koen Pauwels
Going Public : How Stock Market Listing Changes Film Innovation Behavior / Simone Wies, Christine Moorman
Where, When, and How Long : Factors That Influence the Redemption of Mobile Phone Coupons / Peter J. Danaher, et al.
Geo-Conquesting : Competitive Locational Targeting of Mobile Promotions / Natham M. Fong, Zheng Fang, Xueming Luo
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- MTH503 - METODOLOGI PENELITIAN
- IEH5F2 - METODOLOGI PENELITIAN
- IMI1F2 - METODOLOGI PENELITIAN
- TTI6C3 - METODOLOGI PENELITIAN
- CII9A3 - FILSAFAT DAN METODOLOGI PENELITIAN
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Eric Anderson, Et.all |
| Jenis | Perorangan |
| Penyunting | Robert Mayer |
| Penerjemah |
Penerbit
| Nama | AMERICAN MARKETING ASSOCIATION |
| Kota | Chicago |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
