New Products Management -10/E
Merle Crawford, Anthony Di Benedetto
Informasi Umum
Kode
15.01.1846
Klasifikasi
658.575 - New product development
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
New Product Development
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8
Dilihat
101 kali
Informasi Lainnya
Abstraksi
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management."
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | Merle Crawford, Anthony Di Benedetto |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Mc Graw Hill |
| Kota | |
| Tahun | 2011 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
