Professional Services Marketing : How The Best Firm Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Mike Schultz, John E. Doerr
Informasi Umum
Kode
15.01.1832
Klasifikasi
658.809 - Services marketing
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Service Marketing
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
110 kali
Informasi Lainnya
Abstraksi
A proven approach to revenue-generating marketing and client development
"Professional Services Marketing" is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its "Second Edition," covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The "Second Edition" features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the "Wall Street Journal" and "Inc. Magazine" bestseller "Rainmaking Conversations" and "Professional Services Marketing"; Lee W. Frederiksen is coauthor of "Online Marketing for Professional Services" Will be widely promoted via multiple online routes and direct mail marketing
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Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Mike Schultz, John E. Doerr |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Wiley |
| Kota | |
| Tahun | 2009 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
