The Business of Influence : Reframing Marketing and PR for the Digital Age
Philip Sheldrake
Informasi Umum
Kode
15.01.1831
Klasifikasi
658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Internet-marketing
No. Rak
Dilihat
107 kali
Informasi Lainnya
Abstraksi
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution.
We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.
“Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.”
- SM652023 - E - COMMERCE
- SM791054 - E-MARKETING
- SI652024 - E-COMMERCE & IT BUSINESS
- COH4C3 - E COMMERCE & IT BUSINESS
- BAH3O4 - BUSINESS DYNAMIC AND INSTITUTION
- BAH1A3 - BUSINESS ECONOMICS
- BM64A3 - BUSINESS ETHICS AND GCG
- BAH3D3 - BUSINESS INFORMATION SYSTEM
- EBH0C4 - BUSINESS MANAGEMENT
- BAH3E3 - BUSINESS PLANNING AND DEVELOPMENT
- BAH3A4 - BUSINESS RESEARCH METHODOLOGY
- EBH0B4 - BUSINESS STATISTICS
- EBH0B4 - BUSINESS STATISTICS
- BM62D4 - CREATIVE THINKING IN BUSINESS
- BAH4R4 - CULINARY BUSINESS STRATEGY
- ITH4O3 - DATA WAREHOUSE & BUSINESS INTELLIGENCE
- BAH3H3 - E-BUSINESS
- BM64C4 - E-COMMERCE AND INFORMATION BUSINESS
- EBH0G2 - ENGLISH FOR BUSINESS
- MTH502 - ICT BUSINESS MANAGEMENT
- BM63X4 - INTERNATIONAL BUSINESS AND TRADE
- BM64M3 - INTERNATIONAL BUSINESS LAW
- EBH0J2 - INTERPERSONAL AND BUSINESS COMMUNICATION
- BAH1B3 - INTRODUCTION TO BUSINESS ADMINISTRATION
- COH1A4 - INTRODUCTION TO BUSINESS AND SOCIAL SCIENCE
- BM61A4 - QUANTITATIVE METHODS FOR BUSINESS
- BAH4S4 - RETAIL BUSINESS STRATEGY
- BM61B3 - TELECOMMUNICATION SYSTEM AND BUSINESS
- IMI1D2 - ICT BUSINESS MANAGEMENT
- EBI4D3 - EKONOMI DIGITAL
- KBI4I3 - BISNIS DIGITAL
- IMI1D2 - ICT BUSINESS MANAGEMENT
- CII722 - BISNIS DIGITAL
- DDK2KAB4 - Business Intelligence
- DDK1IAB2 - Ekonomi Digital
- DAK4AAB4 - E-Commerce
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Philip Sheldrake |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Wiley |
| Kota | |
| Tahun | 2011 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
