BRAND ATLAS : Branding Intelligence Made Visible
Alina Wheeler and Joel Katz

Informasi Umum

Kode

15.01.1769

Klasifikasi

658.827 - Use of brands and trademarks, Business names, Producer and distributor brands

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Brands

No. Rak

Dilihat

256 kali

Informasi Lainnya

Abstraksi

A company’s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.

• GDG2L3 - SURFACE PACKAGING DESIGN
• GDG3F2 - BRAND APLIKASI
• GDG3J3 - MK. PILIHAN: BRANDING
• MDG2G2 - PENGANTAR MANAJEMEN BISNIS
• VDG2N2 - GENERAL BRANDING
• VDG3F3 - BRANDING ACTIVATION
• VDG3J3 - BRANDING
• ADH2C4 - ADVERTISING 1 (VISUAL LITERACY)
• ADH2I4 - ADVERTISING 2 (HARDSELLS CAMPAIGN/ PRINT MEDIA)
• ADH2M3 - BRAND AND IDENTITY
• GDH2M2 - PENGANTAR BRANDING
• GDH3N3 - MK. PILIHAN: VISUAL BRANDING
• MDH2J3 - BRANDING
• MDH2K2 - PENGANTAR MANAJEMEN DESAIN
• VCH2B3 - INTRODUCTION TO BRANDING
• DEI2F2 - PENGANTAR MANAJEMEN DESAIN
• DEI2K3 - BRANDING
• DAI3C3 - BRAND AND IDENTITY
• DGI4I3 - PENGANTAR BRANDING
• DMI1G3 - DESAIN DAN BRANDING
• DBK3BAB3 - MANAJEMEN BISNIS

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Alina Wheeler and Joel Katz
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	United States
Kota	America
Tahun	2011

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 1.000,00
Jenis	Sirkulasi

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