Public Relations Strategy -3/E.
Sandra Oliver
Informasi Umum
Kode
15.01.1658
Klasifikasi
659.2 - Public relations
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Public Relations
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 23
Tel-U Purwokerto : Rak 8
Dilihat
114 kali
Informasi Lainnya
Abstraksi
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics:
PR as strategic and issues management
the governance role of PR within organizations
attaining and maintaining reputation
internal communication as PR strategy
online/offline media relations
research matters: exploration and evidence
managing ethics and evaluation in PR programming
Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
- SK311133 - HUBUNGAN MASYARAKAT
- PRH3I3 - STRATEGI HUBUNGAN MASYARAKAT
- KHI2K3 - STRATEGI HUBUNGAN MASYARAKAT
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | Sandra Oliver |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Kogan Page Limited |
| Kota | London |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
