Journal of Marketing Research: Vol. LII, No. 4, August 2015
Robert Mayer ( Editor )
Informasi Umum
Kode
15.44.206
Klasifikasi
658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research
Jenis
Jurnal Internasional - Reference
Subjek
Marketing Research
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak R2
Dilihat
109 kali
Informasi Lainnya
Abstraksi
Introduction to the journal of marketing research special issue on neuroscience and marketing / Colin Camerer, Carolyn Yoon
Consumer neuroscience: Application, challenges, and possible solutions / Hilke Plassmann, et al.
Predicting advertising success beyond traditional measures: New insight from neurophysiological methods and market responses modeling / Vinod Venkatraman, et al.
From "where" to "what": Distributed representations of brand associations in human brain / Yu-Ping Chen, Leif D. Nelson, Ming Hsu
Cost Conscious? The neural and behavioral impact of price primacy on decision making / Uma R. Karmarkar, Baba Shiv, Brian Knutson
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success / Maarten A.S. Boksem, Ale Smidts
Individual differences in marketing placebo effect: Evidence from brain imaging and behavioral experiments / Hilke Plassmann, Bernd Weber
Using EEG to predict consumers future choices / Ariel Telpaz, et al.
Using single-neuron recording in marketing: Opportunities, challenges, and an application to fear enhancement in communication / Moran Cerf, Eric Greenleaf, Tom Meyvis, Vicki G. Morwitz
Merely being with you increases my attention to luxury product: using EEG to understand consumers emotional experience with luxury branded product / Rumen Pozharley, et al.
Neural correlates of susceptibility to group opinions in online word of mouth recommendations / Christopher N. Cascio, et al.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Robert Mayer ( Editor ) |
| Jenis | Perorangan |
| Penyunting | Robert Mayer |
| Penerjemah |
Penerbit
| Nama | AMERICAN MARKETING ASSOCIATION |
| Kota | AMERIKA SERIKAT |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
