The Complete Guide to B2b Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy
Kim Ann King

Informasi Umum

Kode

15.01.1347

Klasifikasi

658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Marketing

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8

Dilihat

173 kali

Informasi Lainnya

Abstraksi

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.

In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques, Choose among today's panoply of marketing options, tools, and techniques, Build a more agile B2B marketing organization, and link its goals more tightly to strategy, More accurately estimate marketing spend and ROI, Systematically optimize demand generation and many other key functions, Leverage higher-value approaches to web/mobile, SEO, and customer community-building, Gain more value from corporate standards and your creative services vendors, Discover what worked and what didn't, and use this knowledge to improve more quickly

You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable – whatever your company's size, product, service, or industry.

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Koleksi & Sirkulasi

Tersedia 2 dari total 2 Koleksi

Pengarang

Nama	Kim Ann King
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Pearson Education
Kota	New Jersey
Tahun	2015

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 1.000,00
Jenis	Sirkulasi

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