Marketing Communications in Tourism & Hospitality

Scott McCabe

Informasi Umum

Kode

15.01.1334

Klasifikasi

658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Marketing - Communication

No. Rak

21

Informasi Lainnya

Abstraksi

Marketing Communications for Tourism and Hospitality: concepts, strategies and cases is the first text to discuss this vital discipline specifically for the tourism and hospitality industry. Using specific contemporary case studies, such as lastminute.com, Starwood and Easyjet, it explains and critiques the practice and theory with relation to this industry. It provides readers with a critical theoretical overview of the role that communication places in the delivery and representation of hospitality and tourism services, and provides a practical guide to techniques and skills needed to develop, understand, interpret and implement communications strategies within a management context.

The complex and dynamic situation being faced by many hospitality and tourism organisations means that there is a greater need to focus in on communication techniques in order succeed and maintain profitability. For example, the rise in independent booking amongst the developed marketplaces for tourism and hospitality means that organisations must reach out directly to their target audiences. Similarly consumers experienced behaviour and attitude in respect of their awareness of marketing strategies and selling techniques, means that hospitality and tourism businesses must radically re-think the messages they employ and the values they communicate to a knowing audience.

SM231023 - MARKETING MANAGEMENT
BAH4U4 - STRATEGI BISNIS PARIWISATA
DHH1B2 - PENGANTAR ILMU PARIWISATA
IEH3N2 - PRAKTIKUM PERANCANGAN BISNIS DAN FASILITAS INDUSTRI
IEH4G2 - PERANCANGAN PROSES BISNIS
IEH4CC3 - PERANCANGAN PROSES BISNIS LANJUT
IEH4EF3 - SISTEM BISNIS RETAIL
IEH4GB5 - PENGEMBANGAN INISIATIF BISNIS
IEI5F3 - PERANCANGAN PROSES BISNIS
IEI443 - PENGEMBANGAN INISIATIF BISNIS
DEI3F2 - KOMUNIKASI PEMASARAN
VPI3C3 - KOMUNIKASI PEMASARAN
ELI1L2 - KOMUNIKASI PEMASARAN DIGITAL
EBI3Y4 - KOMUNIKASI PEMASARAN TERINTEGRASI
IEI4Q3 - KOMUNIKASI PEMASARAN TERPADU
KII2K3 - KOMUNIKASI PEMASARAN TERPADU
UPI4D6 - WRAP APPRENTICESHIP PROJECT MANAGEMENT - MK 4: KOMUNIKASI PEMASARAN TERPADU
EMI1L2 - KOMUNIKASI PEMASARAN DIGITAL
ERJ2E3 - PEMASARAN BISNIS REKREASI